The company, whose pub brands include The Firkin Beer Co and Mr Q’s, appointed Brunswick to handle its financial PR last week.
A spokeswoman for Spirit said Brunswick originally took part in the pitch that Tulchan won last year, but the firm later decided to change to Brunswick earlier this month. She declined to comment further.
Tulchan’s main task while retained by Spirit was to handle the acquisition of Scottish & Newcastle Retail’s 2,500 pubs in November last year.
‘Following our acquisition of S&NRetail, Spirit is now the biggest managed pub operator in the UK,’ said Spirit strategy director Erem Kassim-Lakha. ‘We have taken the decision to step up our communications and have appointed Brunswick for strategic advice and support for our increased needs.’
Brunswick and Spirit declined to comment further on details of the corporate and financial brief, but much of Brunswick’s time is likely to be spent dealing with the company’s higher profile following the acquisition of the S&N pubs and a probable flotation of the company in 2005.
Spirit is owned by private equity companies Texas Pacific Group, The Blackstone Group, CVC Capital Partners and Merrill Lynch Global Private Equity.