Atomic energy body hires Grayling to boost image

The UK Atomic Energy Authority (UKAEA) has hired Grayling Political Strategy to its public affairs account as it prepares to be overseen by the government’s Nuclear Decommissioning Authority (NDA).

UKAEA, whose half-dozen sites include Dounreay in the north of Scotland, will use the agency to ‘develop the organisation’s profile on CSR and its

image as a whole’, said deputy head of comms Andy Munn. It is keen to improve communication to local MPs and other policy-makers about its programme of converting previously radioactive sites into business parks .

Munn said it is also putting more weight behind ‘fusion research’ to develop environmentally friendly energy sources.

Grayling scooped the three-year contract in a competitive pitch against GPC International, Foresight Communications and four-year incumbent APCO.

UKAEA and its counterpart firm BNFL will both be overseen by the NDA, due to be up and running early next year.

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