Fresh Investors in People campaign

Investors in People (IIP), the workplace training and education body, is launching a media relations push surrounding the latest review of its Standard award scheme.

PR work will include promoting the last stage in a consultation process among employers of the review. This ends in March and will play a part in any possible changes to the award scheme later this year.

Harry Hussain, consultant at Fishburn Hedges, which was hired last month to assist with PR activity for the next three years, said it would be promoting the results of the review to both trade and mainstream media in the last quarter of the year.

Hussain said: ‘We will also be looking at sector-specific work to raise awareness of Investors in People.’

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