Scholz & Friends to sell German language to French students

Scholz & Friends (S&F) is undertaking a campaign, on behalf of Munich's Goethe Institut, to encourage French students to study German as a second language. The campaign, developed in tandem with Paris agency Ailleru Exactement, will claim 'On a tout à faire ensemble – France-Allemagne.'

The focus of the campaign will be on PR, although some advertising is also planned. The key account will be managed by S&F Agenda.

Bayer, Siemens, Porsche, Heidelberg Druck and Deutsche Bahn France have already signed up as sponsors of individual promotions.

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