Vodafone snatches Kellogg’s PR director

Vodafone has poached Kellogg’s European corporate affairs director Aileen Thompson for the newly created role of director of group consumer and brand PR.

The post is understood to encompass global sponsorship, CSR and co-ordination of consumer PR for the Vodafone brand in all its markets. Thompson, who will report to Vodafone Group corporate affairs director Tim Brown, refused to comment on her appointment.

Thompson joined Kellogg’s in October 2000 from Burson-Marsteller, where she was one of four MDs in the healthcare practice (PRWeek, 4 August 2000).

Kellogg’s is understood to be in the advanced stages of appointing a replacement for Thompson, who was the company’s first head of European corporate affairs, although it would not confirm whether the job description or the role would be changed.

At Kellogg’s, Thompson dealt with health issues for the brand with a small in-house PR department. She maintained the firm’s long-standing relationship with Hill & Knowlton.

She joins Vodafone as the company gears up to launch its first CSR programme, aimed at its 60,000 staff worldwide (PRWeek, 20 August 2003). Internal comms agency HarknessKennet and branding consultancy Corporate Edge are working with Vodafone internal comms manager Emma Oldfield on the programme.

Vodafone has been active in promoting the view that there is ‘no substantial evidence’ to link mobile phones with adverse health effects.

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