AirMiles replaces Nexus with C&W

The freshly rebranded AirMiles Travel Company has hired Cohn & Wolfe to promote its transformation into a full-service travel firm.

The company has ceased to work with Nexus Communications, which was hired just four months ago to promote its November rebrand.

AirMiles comms director Claire Keane said Nexus had been hired on a project basis, and that C&W would seek to promote the message that AirMiles is ‘about more than free flights’.

The company is in the throes of a repositioning from a loyalty scheme to a business offering services such as flight bookings, car hire and travel insurance.

The account will be run by C&W director Brandon Stockwell.

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