What the papers say: First hurdle clear for London 2012

The launch of London’s 2012 Olympic bid at the Royal Opera House was heralded as a success. But although the glitz, the sporting heroes, and the technical/logistical details were appreciatively relayed in the press, it was political support that ensured the triumph – ‘Britain United’ (Daily Mail, 17 Jan).

The messages from Tony Blair and 2012 chairwoman Barbara Cassani were persuasive. This was not just a marrying of the ‘world’s greatest capital’ and the world’s leading sporting event, it marked the possibility of urban regeneration, investment in transport, facilities for tomorrow’s sporting champions, business opportunities and national pride. Truly a worthy quest. But hard-nosed business reality still won the top card. The first round in the ‘18-month public relations battle’ went to the UK (FT, 17 Jan). A ‘compact games’ based on ‘excellence without extravagance,’ (Daily Express, 17 Jan). Even transport, traditionally a weakness, was turned into one of the capital’s strengths. In all, ‘London cleared the first hurdle’ (travelmole.com, 16 Jan).

Analysis conducted by Echo Research from data supplied to PRWeek by NewsNow.

www.echoresearch.com

www.newsnow.co.uk

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