Salmon scare

Salmon scare Scotland’s salmon farming industry is planning to boost PR work to ‘reassure’ consumers following a US study published last week, that suggested farmed fish should not be eaten more than three times a year due to the presence of toxic chemicals.

Julie Edgar, comms director at Scottish Quality Salmon, which represents most of the country’s fish farmers, said the body would target consumers and fish retailers with a ‘robust quality assurance’ message.

PR work will also stress salmon farms’ contribution to rural economies and how salmon is ‘good for those with coronary heart disease’ and for pregnant women, said Edgar, who added that she would continue to retain London-based three-year incumbent agency Chrome Consulting. SQS also continues to use Grayling Scotland for lobbying work north of the border.

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