Sage hires Credo for product push

FTSE 100 software company Sage is planning a PR offensive to highlight the new products it has acquired through the acquisition of Promis last year.

The company, which remains the only software firm in the FTSE 100, has hired Credo to work on two projects to promote the newly branded Sage for Manufacturing range of products.

The manufacturing range will be promoted to UK businesses as a whole, and to businesses in the manufacturing sector, through two media relations campaigns.

Credo founder David Hargreaves will report to Sage UK PR manager Suzy Goulding.

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