Webchats offers chat show online

Radio PR shop Markettiers 4DC is launching a service to enable PROs to stage TV chat shows online as part of media relations campaigns.

Webchats.tv launches next month offering a TV studio environment in which PROs will be able to create chat shows, which will then be streamed as TV-style editorial content to web editors.

New media director Russell Goldsmith said the process will be similar to live Q&As on radio and TV, with the advantage that PROs can control content.

Existing clients, such as The National Lottery, Vodafone and The Sunday Times Motor Show Live, are considering using the service.

‘The only questions that will get placed will be the ones that the guests wish to answer,’ said Goldsmith.

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