IPREX looks east for new members

DUBLIN: Global PR network IPREX is targeting PR agencies across Central and Eastern Europe as it seeks to increase its membership.

Jim Walsh, MD of Dublin-based Walsh Public Relations, who became the network’s European president last month, said he wanted to improve the network’s presence across the former communist countries set to join the European Union in May.

IPREX has only one member in Eastern Europe so far: Poland’s Primum PR.

Walsh replaced Harrison Cowley chairman David Heal in the presidency role.

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