Shelter aims to broaden agenda

Homelessness charity Shelter is planning a two-year campaign to highlight the organisation’s work for families and children.

The charity has hired Hooper Galton to help hammer out the details of the PR drive, which will start in April.

A Shelter spokesman said it would use case studies of the people it has helped to portray homelessness as more than just a street problem.

The campaign will target TV news journalists and documentary makers in an attempt to get more exposure for the different kinds of people who find themselves without a place to live.

Shelter would not say whether it was already working with any documentary makers on such a project.

A year ago, a report by the Audit Commission said performance was disappointing in the 50 homelessness services it had inspected. Homelessness: Responding to the New Agenda declared that 76 per cent of the homelessness and advice services were either fair or poor.

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