Thomas quits as Cake MD

Cake managing director Darren Thomas has resigned. Thomas will leave the agency, which he joined two years ago, at the end of the year. No replacement has yet been appointed.

Thomas, who joined Cake from Frucor Beverages, where he was marketing manager for energy drink V, was unavailable to comment. It understood he has taken soundings over a number of opportunities although he is not thought yet to have a specific job to go to.

Cake chief executive Mike Mathieson said, in a statement: 'Darren joined us with a clear challenge ahead of him - to ensure we operate to the best of our ability as a creative consultancy.

He added: 'Having worked directly with Darren in his role at Danone for several years, his previous experience was hugely appealing, offering us that unique client perspective.

Mathieson, who assumed the CEO position when Thomas joined Cake, said he would 'miss the intelligence, charm and wit Darren brought to Cake. He deserves every success for the future.'

Thomas's first contact with Cake came while working at Danone Waters, when he appointed the agency to work on a youth marketing programme for mineral water brand Evian.

In a separate move, European senior account manager Kat Thomas (no relation) has also quit the agency.

Thomas is moving to Sydney, Australia, for 12 months and plans to remain in PR, working as either a freelance PRO or for a PR agency.

Thomas, who joined Cake three-and-a-half years ago, said she planned to return to London in 2005, adding: 'There's no other agency in London for me than Cake'.

Thomas manages the agency's European brief for Nintendo. She said responsibility for that account would be carved up internally.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.