Durex set for review of its PR strategy

Global condom brand Durex is reviewing its PR strategy and is understood to have sounded out agencies to pitch.

However, Durex marketing manager Paul Rudge denied a pitch process was on the cards and that talks had been held with any PR agencies.

Chris Bunniss, UK marketing director at SSL International, the company behind Durex, also denied plans to draft in fresh PR support, but PRWeek understands that agencies have been contacted by Durex and that a pitch is possible within weeks.

Durex’s products are currently promoted by retained long-term incumbent Myriad PR. The agency declined to comment.

Durex also uses McCann Erickson Manchester, which handles Durex’s advertising and occasional project PR, including events work.

It is thought the review is more likely to affect Myriad, although newly created PR contracts may be up for grabs.

Last year SSL, the company created by the merger of Seton Scholl Healthcare and London International Group in 1999, augmented the Durex range with the launch of the Performa, Close Fit and Sensation brands. This autumn Durex sponsored a national comedy tour, called ‘Stand up with Durex Performa’, to promote its brands.

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