He replaces Neil Hedges, who will be chief executive of the newly formed Fishburn Hedges group, a vehicle for development of Fishburn Hedges within FH’s parent, Omnicon-owned AMV Group, the UK’s biggest ad agency.
Hedges will continue as chairman of the core consultancy. ‘We want to move into a mass market consumer client base, and plan to move into other territories using this platform,’ he said.
Fishburn Hedges is to launch a separate consumer PR shop in January. FH deputy chairman Marc Moninski has been made chief executive of the yet-to-be-named agency. Its client base will feed off AMV Group (PRWeek, 31 October).
The new managing director of FH will be Simon Matthews, currently assistant managing director. Both Finlay and Matthews joined the agency shortly after FH was founded in 1991.