Juliet Sychrara joins from international law firm Norton Rose and replaces Canada-based David Patterson. Her arrival brings to an end Gavin Anderson’s one-year stint as Amec’s external agency.
‘David would travel monthly to the UK and brief GA on specific tasks,’ said Sychrara, who reports to Amec chief executive Sir Peter Mason. ‘But Amec has grown quickly over the past four years, and it has been decided to build a dedicated corporate communications team in-house.’
Her brief is to expand the 15-strong communications team and boost Amec’s reputation in the media.
‘I am here to up the ante in corporate communications,’ added Sychrara, who previously worked at Citigate Dewe Rogerson. ‘Amec is one of the leading companies in this sector globally, but few know exactly who we are and what we do. I have a good knowledge of the workings of the UK media, and have a different skill set from David.’
Sychrara said Amec will launch an awareness campaign next autumn, which might include an awards scheme. ‘Many people confuse us with other companies with similar names,’ she said. ‘We want them to know what Amec does across dozens of sectors, from oil to transport.’
Amec rebuilt the Pentagon after the terrorist attacks of September 2001, and built one of the world’s largest oil platforms for Shell.
It provides design, project delivery and maintenance support to clients in the oil and gas, transportation, industrial and infrastructure sectors. The company generates annual revenues of about £4.6bn and employs 45,000 people in about 40 countries throughout North America, the UK and continental Europe.