US readies plans for campaign to bring in tourists

WASHINGTON, DC: The US Government is preparing to draft in agency support for a marcoms campaign to woo foreign tourists to America.

The Department of Commerce (DOC) is preparing to issue a request for proposals for a campaign worth almost £30m, aimed at attracting tourists deterred by the attacks of September 11 and the subsequent ‘war on terror’.

The campaign will focus on the UK, Canada, Germany, Japan and Mexico, and will rely heavily on partnering with private-sector tourist entities.

A DOC spokeswoman said no decision had been made on when the pitch process would begin. The DOC circulated a separate request for proposals to small marketing firms in August, seeking strategies for attracting tourism that would not contradict new restrictions on travel from certain Muslim countries. That request was later rescinded.

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