Esporta to boost profile of its clubs and management

Upmarket fitness club chain Esporta is to launch a corporate PR push as it bids to raise the profile of its senior management and brand across the UK.

Bristol-based Corixa Communications began work on a PR strategy last month, having been drafted in by marketing director Scott Wallace, who joined from Greene King Pub Company – a Corixa client – in October.

Wallace said Corixa would focus on the ‘commercial positioning’ of the Esporta brand. The agency will also ‘coach’ the individual general managers of Esporta’s 61 UK clubs in how to identify PR opportunities, according to Wallace.

Until last month, Esporta retained RJH Public Relations, which was hired following a consumer PR agency hunt that kicked off in January (PRWeek, 10 January).

Meanwhile, it emerged this week that former Corixa board director Tony Bloomer left the agency to join insurance firm Hill House Hammond as head of marketing and business development in October.

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