Rizla in talks with agencies after parting ways with Cake

LONDON - The consumer PR account for cigarette rolling-paper brand Rizla is up for grabs, with an agency hire pending within a fortnight.

Imperial Tobacco, the firm behind the brand, has ended its relationship with incumbent Cake by 'mutual consent', according to a joint statement.

Imperial Tobacco marketing manager Terry Rogers said he was "undertaking a review that has involved speaking to a number of agencies", following a decision that ‘the time was right to move on'.

Rizla is Cake's longest-standing client, with agency CEO Mike Mathieson having handled consumer PR for the brand, which also has its own clothing range, since 1996.

Rogers, who is co-ordinating the pitch alongside brand manager Gary Keogh, said a first round of pitches had been completed and a hire was expected shortly.

It is understood annual fees for the account are around £120,000.

Industry speculation suggests the agency favourite to land the account is Exposure Promotions.

An Exposure spokeswoman confirmed the agency had pitched but declined to comment further.

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