DIARY: Observer takes Biffo back to school days

A blunder in last Sunday's Observer gave AS Biss & Co founder Adele Biss a flashback to her school days.

The public affairs agency was misnamed 'AS Biff' in a story on its hire by the Passenger Shipping Association.

When PRWeek alerted Biss to the blunder, she revealed that she was known as 'Biffo' at school: 'For some reason, when I was 11, my school locker bag was pre-printed with the surname Biff. I suppose that's what it sounds like over the phone,' she sighs.

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