Moscow's Mercedes dealer hires new agency

Avto Karum, the official Mercedes-Benz dealer in Moscow, has hired the Centre for Applied Communications to act on their behalf.

Avto Karum, the official Mercedes-Benz dealer in Moscow, has hired the Centre for Applied Communications to act on their behalf. The contract covers advertising and PR support for Avto Karum for this year and next.

The brief aims to promote a favourable image for the company among target groups and in the media, as well as PR and advertising support for sales promotion events.

At the initial stage, Centre for Applied Communications will provide advertising support and direct-marketing events as part of the “Preparing a Mercedes for winter” and “New-year greetings” projects.

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