Epson targets the family with Frank consumer drive

Frank PR are on board to get Epson's name onto consumers' lips.

Digital imaging giant Epson is to launch a consumer PR campaign to position itself as a ‘family-oriented’ brand.

The firm has hired Frank PR for that campaign, which will be based on what the agency’s joint-MD Andrew Bloch describes as a ‘Truman Show-style social experiment’.

Bloch said the campaign’s aim was to ‘get Epson’s name into the consumer arena’ and that it would involve recruiting a family – dubbed the ‘Epson Family’ – who would go on a national promotional tour early in 2004.

It is understood the account, ultimately promoting products such as ink-jet and laser printers, scanners and digital cameras, has fees in the region of £150,000.

Frank won ‘Campaign of the Year’ at last month’s PRWeek Awards for a similar campaign, the ‘Nicktoons TV Family’, for Nickelodeon UK (PRWeek, 31 October). But Bloch said: ‘The similarities end with the name.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.