Epson targets the family with Frank consumer drive

Frank PR are on board to get Epson's name onto consumers' lips.

Digital imaging giant Epson is to launch a consumer PR campaign to position itself as a ‘family-oriented’ brand.

The firm has hired Frank PR for that campaign, which will be based on what the agency’s joint-MD Andrew Bloch describes as a ‘Truman Show-style social experiment’.

Bloch said the campaign’s aim was to ‘get Epson’s name into the consumer arena’ and that it would involve recruiting a family – dubbed the ‘Epson Family’ – who would go on a national promotional tour early in 2004.

It is understood the account, ultimately promoting products such as ink-jet and laser printers, scanners and digital cameras, has fees in the region of £150,000.

Frank won ‘Campaign of the Year’ at last month’s PRWeek Awards for a similar campaign, the ‘Nicktoons TV Family’, for Nickelodeon UK (PRWeek, 31 October). But Bloch said: ‘The similarities end with the name.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.