French in-house publication budget tops $500m

PARIS: A study reveals that France's major companies budget more than $500 million annually for in-house company publications and magazines destined to shareholders.

The Union des Journalistes et Journaux d'Entreprisesde France (UJJEF), the union representing the editors and journalists who write the in-house PR publications for the country's leading companies, has published a study into the spend by major companies on in-house publications. It shows that they spend at least 430 million Euros ($520 million) annually on putting out "internal" publications (including information published on the Intranet) destined for employees as well as shareholders and the companies' leading clients.

Carried out in association with a number of French PR consultancies, among them Altedia, Angie, Creapress, Entrecom, Sequoia and Tagaro! as well as polling organisation Groupe CSA, the UJJEF study is the second phase of an overall survey of in-house company PR, the first of which, in October 2002, studied the penetration of company PR within its different audiences. The interviewees included 200 directors of communication in French companies with more than 500 employees.

According to the study, internal PR publications are said to have an overall readership of 30 million, which consists of the number of employees added to the number of shareholders. This figure indicates that the publications are read theoretically by one Frenchman in two.

Of the companies interviewed, 77 percent of them said that they

regularly published information aimed at their employees, while 65

percent said that their publications were destined too for shareholders as

well as other institutions.

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