EDITORIAL: Absolute Power is distorted but fun

After a faltering start, BBC2's Absolute Power is fast becoming the latest must-watch TV series for those in the PR world.

Charting the working lives of staff at fictional PR agency Prentiss McCabe, the show stars Stephen Fry and John Bird as the eponymous agency bosses.

On one level, it represents everything the PR industry should fight against.

The characters are shallow, greedy and spivish and have only a passing acquaintance with concepts such as truth and integrity. It has the potential to cause as much damage to the industry as Absolutely Fabulous and the Hutton Inquiry combined, and does nothing to raise the positive profile of the PR sector.

But that, of course, was never its aim. Despite the show making the occasional sly dig at your beloved industry bible, now is not the time to be po-faced about yet another slur on PR's professional credibility. Now is the time to set the video.

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