Sirva hands icas brief to boost its profile in Europe

Global relocation firm Sirva – the parent firm of brands such as Pickfords – has drafted in icasPR to boost its profile among European businesses.

The agency was hired for a newly created one-year pan-European corporate and B2B PR remit, after a three-way pitch against Barclay Stratton and Lighthouse PR.

Fees for the account, which will focus on six European countries including the UK, are understood to be in the region of £100,000. icas MD Carl Courtney said the agency would push messages such as Sirva’s ‘bespoke’ and ‘globally comprehensive’ offer, which ‘project manages’ corporate relocations.

An icas team headed by account director Holly Stephens reports to Sirva corporate communications manager, Europe, Vicki Bergman.

Sirva – which is scheduled for an IPO in New York later this month – operates across 43 countries.

Barclay Stratton continues to handle B2B PR for Sirva’s Pickfords Business Services brand in the UK.

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