New concept for Liechtenstein

Liechtenstein's nationwide search for a new slogan has ended, and the winner is “Liechtenstein – The Global Principality”.

'One of the foundations for our ongoing professional process has been created,' said governmental spokeswoman, Gerlinde Manz-Christ. The campaign's new aims include raising international awareness.

A Swiss entrepreneur working in Liechtenstein beat off 505 competitors with his winning concept. He gave his prize, a weekend for two in Vienna, including a reception at the Liechtenstein Embassy, to two students. Manz-Christ wants to arouse media interest in this trip, set to take place in February.

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