PR receives state recognition in Russia

The Russian Public Relations Association (RASO) has succeeded in its campaign to have the public relations industry recognised as a profession in its own right.

The process of obtaining state registration for the profession was initiated by RASO in 2001 under the leadership of the association’s president Sergei Belenkov.

In November 2001, RASO and the Russian Federation’s Central Elections Commission held discussions about the role of PR consultants in shaping Russia's political culture, and the possibility of regulating their activities by law during elections.

RASO drew up universal qualification requirements to ensure standards were being met in PR training, resulting in the suggestion that a number of changes to the qualification requirements were made.

After RASO redrafted the requirements with the Russian Ministry of Education, PR Teaching Methods Council and the Ministry of Labour and Social Development, they have now been approved.

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