Brunswick’s £22bn takes top spot in Deal Watch list

Brunswick has jumped six places to lead the Deal Watch table of last month’s top mergers and acquisition PR advisers.

The firm reclaimed the top spot it last held in May (PRWeek, 9 May) after working on deals worth over £22bn in October.

Brunswick’s most significant work included advising Russian oil company Yukos in the UK on its £7.7bn acquisition of Russian rival Sibneft and working with Financial Dynamics as advisers to Amersham on the £5.7bn sale of the company to General Electric Company. The firm also advised energy company Powergen on its £1.1bn acquisition of Aquila Sterling.

In total, Brunswick worked on deals worth £22.9bn in October, comfortably ahead of its nearest rival and the leader of the September table, Financial Dynamics, which advised on deals worth £14.8bn.

Apart from Amersham, Financial Dynamics’s other key piece of work was advising British American Tobacco on its £2bn sale of Brown & Williamson Tobacco to RJ Reynolds Tobacco Company.

Work on the £2.5bn insititutional buyout of Scottish & Newcastle’s retail business by Spirit Amber Bidco saw Finsbury move up to fourth place for advising Merrill Lynch on the deal. Tulchan similarly held on to third place after advising Spirit Amber Bidco.

In total, October saw the top ten M&A PR advisers work on deals more than two and a half times the transaction value of those worked on by the top ten firms in September. October’s activity also gave Merlin Financial Communications and Channel 2 Communications their first ever positions in the top ten at seventh and joint ninth places respectively.

Merlin’s work included advising on the LNM Group £1.3bn privatisation of Polskie Huty Stali. Channel 2 was this month brought in to work alongside Citigate Dewe Rogerson advising Anglo Gold on its increased offer for Ashanti Goldfields, pushing the South African PR firm Du Plessis Associates out of the top ten as the deal moved into its final stages.

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