Adobe hands Firefly UK software account

Software company Adobe Systems UK has dropped its press office manager and strategic PR adviser Weber Shandwick after just one year.

Firefly Communications is this week to start work on the account, which is believed to be worth between £100,000 and £150,000 a year.

Weber Shandwick, which was originally appointed as Miller/Shandwick Technologies last year (PRWeek, 10 October 2002),lost the business to Firefly in a two-way shootout. Tech shops Hotwire PR and Banner also pitched at an earlier stage.

Adobe product PR manager Nick Peart refused to comment on the size of the account or how much Adobe would pay Firefly for its advice, but confirmed that the agency would handle Adobe’s day-to-day press office across the group’s digital imaging, video and web-publishing products from this week.

Firefly will also provide strategic advice on future product launches.

Firefly’s new account covers Adobe’s more creative products such as Photoshop and Go Live!, which are typically aimed at photographers and graphic designers.

Adobe also retains Lewis PR for the Enterprise side of its business, which involves the promotion of the company’s Acrobat electronic form software to government and the financial sector.

Firefly managing director Claire Walker reports to Peart, while Lewis reports to Adobe PR manager Joanne Kersey.

Adobe said last month that it expected to beat Wall Street’s expectations for its 2004 revenues.

The company, which is based in San Jose, California, said that its 2004 sales would be £853m.

Analysts had expected £818m in sales revenue.

Adobe added that it was already shipping new versions of Adobe Creative Suite, Illustrator, InDesign and Photoshop, and that it was experiencing strong initial demand for the products.

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