Publicis PR wins Fruit of the Loom German PR

Publicis PR has won PR for the launch of Fruit of the Loom men's underwear in Germany. Work will start next month to support the market launch at the end of 2004.

Plans include press work and events, and will involve actors from the series 'Gute Zeiten-Schlechte Zeiten' (Good Times, Bad Times).

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