Match.com goes international with key appointment

US online dating agency Match.com has appointed Nigel Sharman as director of international PR. His promotion comes just six months after he was appointed to the newly created role of European PR manager.

Sharman will be responsible for raising awareness of Match.com internationally in all territories outside the US. His task includes the launch of Match.com in Australia in early 2004.

‘I will work to ensure a consistency of brand and messaging,’ said Sharman, who takes up the post with immediate effect. ‘My aim is to think global, but work at a local level to ensure good consumer coverage,’ he added.

He will still be responsible for press and PR in Europe.

Match.com has more than nine million members worldwide, and more than 857,000 paying subscribers. It acquired UK dating agency uDate earlier this year and has over 1.4 million members in this country.

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