Kazoo wins UK brief for Sony digital TV

Sony UK has appointed Kazoo Communications to handle its nationwide integrated digital television consumer campaign.

The brief includes marketing, trade and consumer PR activity, and will begin in March 2004 and run until June. Fees are being discussed. The contract was won after a two-way competitive pitch that took place during September.

‘The campaign strategy will highlight the benefits of integrated digital TVs to a broad spread of target audiences, from students and early adopters to families and the elderly,’ said Kazoo MD Adele Pegden. She heads a five-strong agency team and reports to Sony product manager for digital TV Adrian Northover-Smith and public affairs director Bill Vestey.

‘There are three areas to address: consumer confusion over digital TV, the different products available and the analogue switch-off. Many people are unsure when the latter takes place and how it will affect them,’ said Pegden.

She said the campaign would seek to simplify the benefits of integrated digital TV and explain how the client’s products can ‘revolutionise’ viewing after the analogue switch off.

‘A major part of the campaign will focus on bringing to life the Sony brand values and appealing to a contemporary, style-conscious audience of men and women,’ she added.

National and regional media will be targeted, including a range of style, women, family and technical publications. Regional consumer campaigns are also planned.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

DWP comms chief Richard Caseby secures apology from The Guardian

DWP comms chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.