Global round-up

NEW YORK: Further speakers have been announced for PRWeek US’s upcoming healthcare conference, Pharma PR: The Real Direct-to-Consumer. Novartis Oncology executive director of global PR Gloria Stone will join a discussion on the impact of product branding on corporate reputation and Ketchum director of global healthcare David Catlett will also feature. The conference will be held on 12 November at the Waldorf-Astoria in New York City.

MADRID: Spanish power utility company Endesa has named Fernando Nadal as its head of external relations for Spain and Latin America, replacing Elias Ramos, who retired last month. Nadal will report to corporate comms chief Gabriel Castro, who manages teams across Europe and Latin America.

SAN FRANCISCO: Former Golin/Harris International executive Tim Johnson is launching his own firm, Stearns Johnson, targeting consumer, financial, tech and professional services clients. Johnson was formerly worldwide director of G/H’s tech practice and MD of its San Francisco office.

ATLANTA: Mike Greenwell, former director of public affairs and community relations for the Centers for Disease Control and Prevention’s agency for toxic substances and disease registry, has joined Fleishman-Hillard as senior vice-president.

BAGHDAD: Veteran TV journalist and PR executive Ed Rabel has been in Baghdad giving media training advice to Iraqi journalists. Rabel works for Science Applications International Corporation, a contractor that is attempting to establish a broadcast network in Iraq.

NEW YORK: The Interpublic Group has appointed Heide Gardner in the newly created role of director of diversity. Gardner will work alongside senior management at agencies such as Weber Shandwick and Golin/Harris, to boost ethnic minority representation in IPG firms.

SAN FRANCISCO: Skyy Spirits, which makes Skyy Vodka, has hired PR & Company and The Rose Group to manage its PR. The former is handling corporate and product PR, while Rose is overseeing entertainment-related PR.

CAMBRIDGE, MA: Former Weber Shandwick Boston life-sciences practice vice-president Vicki Greene has been made the first director of comms at the Massachusetts Biotechnology Council.

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