PRWEEK AWARDS 2003: Rising to the challenge

Set against the background of the Hutton Inquiry, it would be easy to feel that PR itself is in urgent need of some positive spin. It has been another difficult year for the industry, both in terms of image and in terms of the slack economy and continuing budget cutbacks. Nevertheless, the winners of this year's PRWeek Awards provide some real inspiration.

The competition was fierce, and I know that my fellow judges and I found a lot to be impressed by. Our final choices highlight the work of some creative and highly talented people, whose cleverly devised campaigns have driven home the right message to the right people at the right time.

Combining understanding and ingenuity, the winners have achieved a means of communicating complex ideas in a way that is fresh and thought-provoking. This is what good PR is about.

It has been a great privilege to chair the panel this year, and a pleasure to look through the many high-quality entries from across the industry.

The panel and I would like to congratulate all those who have won in each category. But we would also like to thank all of those who have taken part. It has been an inspiration to see such a diversity of ideas and approaches.

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