OPINION: Red rules at PRWeek Awards - again

It must be frustrating for consumer PR firms to work as hard they undoubtedly do, to invest as much in staff development, new business, client service and measurement, and then to discover that, yet again, The Red Consultancy has cleaned up at the PRWeek Awards.

The agency's record of achievement is exceptional - three times it has won Consultancy of the Year, a further three it has been commended in that category. The number of award wins and commendations over the years is out of all proportion to the agency's size, and its achievement this year, to put on an extra £1m of fee income in the most difficult business environment anyone can remember, is nothing short of remarkable.

To them, and all the other winners, commendations and finalists, a hearty congratulations.

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