Eastern European low-cost carrier seeks PR support

European consumers are poised to be wooed by another low-cost airline called Wizz Air – and it is on the hunt for a PR firm to support its communications activity.

According to communications manager Natasa Kázmér, the firm, set up in September to focus on Eastern European destinations, is seeing a number of agencies.

She declined to give details of the brief. However, a source close to the pitch process said it will initially cover financial and corporate work to boost investment in the firm.

The source said: ‘It has a number of backers already, but it is looking for some really big money.’

It is understood the brief is set to expand to cover public affairs. This is seen as particularly vital as the firm bids to secure a UK airport base. It is understood that the firm is looking to fly out of Stansted.

Wizz Air is headed by Jozsef Varadi, former CEO of Hungarian airline Malev. The company has been registered in London and has bases in Budapest, Hungary, and Katowic, Poland.

It is understood the airline is looking to schedule its first flight for 1 May 2004, the date of accession to the European Union of a number of eastern European states, including Poland and Hungary.

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