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CONSUMER: Baxters Food Group has appointed Leedex Euro RSCG to handle its consumer PR. The agency, which reports to communications manager Jen Ash, won a four-way pitch for a contract understood to carry fees of around £100,000.

APPOINTMENT: Former Chelgate executive vice-president Bene’t Steinberg has been appointed in the newly created role of group director of public affairs at the University of Cambridge Local Examinations Syndicate. Steinberg, who started work last week, said he was currently on the hunt for a public affairs manager to boost his team.

CONSUMER: Siren PR is to launch a consumer and trade PR push for the Fruittella confectionery brand during 2004. The agency, which was initially hired in June to handle trade PR (PRWeek, 27 June), will promote four product launches in the first six months of next year, reporting to Italian-Dutch firm Perfetti van Melle.

MEDIA: Sharpe McKenna has launched a PR campaign to promote BusinessWeek magazine in the UK and across continental Europe. One aim of the campaign is to boost broadcast coverage of the title.

CONSUMER: Retail soft furnishings chain Ponden Mill has hired Ptarmigan Consultants to raise the brand’s profile in the national women’s and home interest media. The agency will also promote the brand’s store-opening programme.

FINANCIAL: Beattie Financial and ing Media are handling investor relations and financial PR, respectively, for the planned listing of digital photos software firm Pixology on the Alternative Investment Market (AIM). The IPO is scheduled for 4 December and is expected to give the company a market capitalisation of between £30m and £40m.

APPOINTMENT: Former Consolidated Communications CEO Alastair Gornall has been appointed non-executive director of Manchester-based firm Tangerine PR & Coaching. Gornall, who has advised Tangerine as MD of consultancy AG Knowledge over the past six months, is also co-founder of the management consultancy Madsen Gornall Ashe.

CONSUMER: The Saltmarsh Partnership last week launched a consumer PR campaign to promote luxury French holidays start-up Gourmet Touring. The company combines food, wine and classic car-themed breaks in the Bordeaux region.

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