LSC gives regional focus to its PR operations

A raft of Learning and Skills Council (LSC) offices across the UK have reorganised their PR operations and are now looking to set up region-specific communications rosters.

Those involved in the move are the LSC offices in London, the West Midlands and Sussex.

In London, the aim is to create the capital’s first roster of PR, marketing, design and branding firms to cover the area’s five offices.

James Miller, marketing officer for the north London office, said that all the capital’s offices had previously used agencies approved at a national level for project work.

He added: ‘The kind of work we’ve had in the past has been to engage with learners, employers and MPs.’

As with London, offices across the West Midlands have teamed up to create a cross-region roster for marketing, events and PR work. The offices involved are Birmingham and Solihull, Black Country, Coventry, Staffordshire, Hereford and Worcester, and Warwickshire.

In Sussex, the body is to set up its own roster, mainly for PR activity, covering briefs such as youth and consumer PR, B2B and corporate comms.

Sussex LSC marketing adviser Kamar Sayed said he hoped to appoint around five agencies from next year, including a lead agency, for the roster.

He said: ‘We will then draw on them as and when over the next three years.’ Sayed added that work up for grabs will be in excess of £140,000, but declined to give a maximum spend on PR.

A national-level LSC spokesman said the move did not affect the national PR operation, which continues to retain Weber Shandwick for youth work, and Hill & Knowlton to target employers.

LSCs were set up by the Government in April 2001 to replace Training and Enterprise Councils and manage workforce training schemes. The body appointed former Trinity Mirror MD, national newspapers, Mark Haysom, as CEO in August.

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