Global round-up

SANTA CLARA, CA: McGrath/Power PR has been hired as US agency of record by UK-based mobile-phone giant Vodafone. The agency is handling corporate and product PR. Its first task was to help with last week’s announcement of an alliance with Microsoft, aimed at creating programming standards for software that might one day link computers and mobile phones.

NEW YORK: Financial Dynamics has hired Amy Rosenberg as senior vice-president in its corporate comms practice. Rosenberg formerly worked for UBS Investment Bank as director of media relations.

MADRID: Spanish telecoms firm Telefonica has handed its global corporate comms brief to Young & Rubicam in Madrid. Y&R won the business in a pitch against incumbents Bassat Ogilvy and Tandem DDB, which had formerly split the brief, as well as McCann-Erickson, Publicis and Delvico Bates.

MOSCOW: SPN Granat has been appointed to handle PR and advertising services for furniture company Sevzapmebel. The agency will be

responsible for press conferences and showroom openings.

NEW YORK: Brown Lloyd James is handling PR for Iyad Alawi, the interim president of the US-appointed Iraqi Governing Council. BLJ executive vice-president Mike Holtzman said: ‘Alawi will soon be travelling to the US, where we will introduce him to key

media, political, cultural and business figures.’

RIO DE JANEIRO: The Brazilian arm of US company Automatic Data Processing (ADP), which specialises in business services such as payroll processing systems, has hired Accesso to handle media relations. ADP Brazil used

Accesso from 1994 to 2000.

SEATTLE: Boeing has hired Waggener Edstrom to

promote the forthcoming

introduction of high-speed,

in-air access to the internet. Boeing’s Connexion service will launch on Lufthansa planes in March next year.

NEW YORK: Burson-Marsteller has appointed Pat Ford, formerly MD of the agency’s public affairs practice, to take over from Judi Mackey as chair of its US corporate practice. Mackey, who has been chair since 2001, becomes MD in the corporate practice.

Stratford, CT: Jacobs & Prosek Public Relations has changed its name to Cubitt Jacobs & Prosek to reflect its close association with London-based Cubitt Consulting.

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