MEDIA: Nutrition Review to launch

A monthly food magazine that taps into the increasing professional concern about rising rates of obesity will launch in the New Year.

Nutrition Review, aimed at nutritionists and other health professionals, will also cover topics such as GM food. 'There is a gap here, and GPs are already looking at issues such as diabetes and obesity,' said Andy Wigmore, MD of Health Squared Publishing, which is to produce the title.

He added: 'It is such a vast area of debate and interest to the healthcare community. The magazine will be completely about food, with the audience ranging from dieticians to sports scientists to other medical practitioners.

Food is very niche, but has the ability to affect everyone.'

Wigmore promised that the 52-page magazine will create debate: 'There will be controversial stuff. Food can be a horrible area. If you want to upset people, it is easy.'

Input from PROs with clients in pharmaceutical companies or related industries would be welcome, he added.

'Understanding how to speak to the healthcare community is an art. We want to promote factual information about our topics, and our aim is to get scientists to tell us what they are doing.'

Editor Chris Sheppard said: 'Nutrition Review is pitched at health professionals, so I would not be all that concerned about consumer-interest stuff.'

The title will also carry the latest research, said Wigmore. The publisher estimates there are 80,000 people working in the nutrition field.

Health Squared Publishing plans to launch another title, called Business Health, in March next year. This will be for business people investing in health ventures, such as care homes and private GP surgeries.

Wigmore said: 'People have realised, quite frankly, that they can make a fast buck out of it. But the nuances of dealing with NHS trusts and hospitals are quite difficult.'

Health Squared is to produce an additional product, called Health Directory, in a year's time, he added.

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