TMP hires agency for public sector recruitment drive

Recruitment advertising firm TMP Worldwide is to launch a UK public affairs drive to take advantage of increased public sector recruitment.

The company, a division of Monster Worldwide, has hired Media Strategy to the new account, which is estimated to be worth £100,000 annually.

Monster Worldwide Europe director of communications Hernan Daguerre said the agency had been chosen to raise the company’s profile with health and education bodies and local authorities.

‘We recognise that the public sector is an important and growing sector, where we have a great percentage of our clients. Lessons learned from the private sector can be applied to recruitment in the public sector,’ he said.

Media Strategy managing director Charles Lewington, who is leading the TMP account, said the PR strategy would highlight TMP’s experience in running campaigns relevant to the Government’s recruitment initiatives.

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