Pinnacle network offers quickie PR product support

THE NETHERLANDS: Agency network Pinnacle Group has launched a service for clients seeking ‘quick-hit’ PR support for product launches across Europe.

The network, which comprises independent, owner-managed agencies in 28 countries, will provide what it describes as a ‘seven-day, whistle-stop tour of media and/or analysts’ in four European counties.

‘The issue of European PR – and how to handle it cost-effectively – is speeding up the management agenda,’ said Pinnacle European chairman Ruud Bijl, who is also MD of Dutch agency Bijl PR.

Roberta Fuke, PR managing director of Bristol-based Pinnacle member BCLO, said the service was aimed at clients wanting ‘quick-fix European PR but not a [sustained] pan-European campaign’.

Services on offer include ‘strategic counsel’, advice on media or analyst briefings, and evaluation.

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