Olympics body beefs up comms with sports hire

The International Olympic Committee (IOC) has expanded its comms operation with the hire of sports PR specialist Mark Dolley to the newly created post of communications manager.

Based at IOC headquarters in Lausanne, Switzerland, Dolley will head a team of two and report to director of communications Giselle Davies.

He will travel to the host cities of the 2004, 2006, 2008 and 2010 summer and winter Olympics, co-ordinating the combined media efforts of the IOC and the local Olympic commissions.

‘Following the internal shake-up of the IOC in 2002, it was decided the committee should undertake better relationships with Olympic commissions on the ground, and co-ordinate better media operations,’ said Dolley, who previously consulted on the London 2012 bid.

The role will take him to Athens next month to advise on media relationships ahead of next summer’s Games.

He will also travel to Turin, which is to host the 2006 Winter Olympics, Beijing for the 2008 summer Games and Vancouver, which is staging the 2010 winter event.

‘One of my tasks is to ensure one host city does not launch a news item on the same day as another,’ said Dolley.

‘I am there to provide better communications between Olympic commissions, the IOC and journalists.’

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