Global round-up

NEW YORK: PRWeek US’s second healthcare conference, Pharma PR: The Real Direct-to-Consumer, will focus on the role of PR in the healthcare marketing mix. The one-day conference will be held on 12 November at the Waldorf Astoria in New York City. Speakers include Schering Plough vice-president of global comms Jeffrey Winton and AstraZeneca director of managed markets and public affairs Janet Caldwell.

ISTANBUL: Moorgate Group has opened an office in the Turkish city of Istanbul. The office, run by Can Sonmez, aims to target the Turkish banking market, specifically firms aiming to raise capital in the international arena.

BOSTON: Brodeur Worldwide and FitzGerald Communications have parted ways, less than two years after Omnicom-owned Brodeur acquired the independent FitzGerald. The latter will remain an Omnicom agency, but will no longer be a subsidiary of Brodeur.

MADRID: Interprofit, a full-service PR firm headquartered in Barcelona, has named Henrietta Fielden as director of its new Madrid office. Fielden, a former corporate PR manager at Burson-Marsteller, aims to hire five staff before the end of the year.

SAN FRANCISCO: Larry Kamer has joined Manning Selvage & Lee in the newly created role of US director of crisis and issues management. Kamer’s own consultancy, Kamer Consulting Group, will continue to run independently of MS&L, run by Kamer’s wife, Devereaux Smith.

SINGAPORE: Ogilvy PR Worldwide has appointed Oliver Stelling to head its Singapore-based corporate and finance practice for the South-East Asia region. Stelling is a former head of Weber Shandwick’s Malaysia and China operations.

SYDNEY: Australian PR firm Marco Consulting has joined Upstream Asia and will now be known as Upstream Australia.

LISBON: Danish audio-visual brand Bang & Olufsen has hired D&E Weber Shandwick to handle its PR in Portugal. A four-strong agency team reports to Bang & Olufsen’s Madrid-based PR director, Guadalupe Diaz.

NEW YORK: Edelman executive vice-president and general manager Ephraim Cohen has left to set up his own consultancy. Cohen is to launch The Fortex Group with Hugh Burnham, who formerly ran the New York office of the now-defunct Phase Two Strategies.

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