Bang & Olufsen hires Weber Shandwick for Portugese PR

Bang & Olufsen has chosen D&E Weber Shandwick for its PR in Portugal. D&E won the one-year brief in a pitch involving two other agencies according to an agency spokeswoman.

D&E will target financial publications such as Expresso and Exame and design and home decoration magazines to raise awareness of B&O products in the country, including stereos, TVs, telephones and computer accessories. A team of four led by Carla Guedes will report to Bang & Olufsens' PR director in Madrid, Guadalupe Diaz.

Bang & Olufsen has six shops in Portugal, and over 60 in Spain, where it uses Goodwill Comunicacion for PR.

D&E's clients in Portugal include McDonald's, Siemens, Danone and Unilever ice cream unit Walls.

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