Hobsbawm has set up The Network, a club of senior PROs and industry thinkers, which, she says, has been created to tackle the industry's bad image.
The Network already claims some heavy hitters, including Metropolitan Police director of public affairs Dick Fedorcio, BBC head of communications Sally Osman and Dixons director of corporate affairs Leslie Smith.
Brown Lloyd James partner and Phillis Review group member Hywel James, Borkowski PR founder Mark Borkowski and IPR president-elect Professor Anne Gregory have also joined up.
'It is a talking shop, but it's good to talk about these issues,' says Hobsbawm, who adds that Gregory is planning to write a paper on The Network's behalf.
No doubt Hobsbawm's crew will soon produce some fertile ideas. PRWeek will keep readers informed as and when this happens.