The firm has merged its investor relations and corporate communications functions into one department for the whole group, following the departure of director of corporate communications Brig Daniels this summer.
The move also follows the firm’s fall from the FTSE 250 index this month.
KC group head of investor relations Anita Pace has been appointed to run the revamped department in the role of director of comms. Pace is now responsible for all internal and external communications for the group, including corporate PR and investor relations.
She manages seven comms staff and reports directly to Malcom Fallen, the group’s interim chief executive.
Pace said she had no plans to make any changes to KC’s retained PR adviser for the group, which is currently The Maitland Consultancy.
‘Our main objective as a group is to get the company back to profitability, while I will be looking at the whole communications piece, making sure that our messages are consistent and looking at how we can raise our profile,’ she said.
KC chief executive officer Steve Maine resigned earlier this month, following a profit warning announcement from the company, and has been replaced by Fallen on a temporary basis. The company is currently completing a £1m restructuring programme, which involved the loss of 55 staff in July.
The Hull-based firm, which is 41 per cent owned by the city’s council, saw its share price fall ten per cent after the announcement.
FTSE, the compiler of the FTSE 250 mid-cap index, has confirmed that the company would drop out of its latest reshuffle of the list based on share prices.