The appointment ends FTSE 100 firm SABMiller’s five-month hunt for a retained adviser after it parted ways with Cubitt Consulting, which resigned the account in April.
Maitland was appointed without a pitch, on the strength of its work on a project basis earlier this year, handling PR during the company’s £175m acquisition of a majority stake in Italy’s second largest brewer Birra Peroni.
Maitland founder Angus Maitland and partner Philip Gawith will be handling the account, reporting to SABMiller director of corporate affairs Sue Clark.
The contract has been awarded on a rolling basis with three months notice either side.
‘I decided to appoint Maitland following an internal review of our communications needs. Philip Gawith is South African, which gives us an added dimension [as a company with significant South African operations],’ said Clark, who joined SABMiller one year after leaving her head of comms post at Railtrack (PRWeek, 14 February).
SABMiller was formed in 2002 following the merger of South Africa Breweries with the Miller Brewing Company. The company holds around 20 per cent of the US beer market through the Miller range.