As part of the campaign, comms head Alex Aiken said the council was seeking legal advice on whether to ‘name and shame’ those indulging in the ‘three filths’: publicly vomiting, urinating and excreting.
This latest push will also promote a seven-year deal – signed last month – with cleaning contractor Onyx, worth £32m a year.
Comms officer Ian Farrow said the campaign, called ‘Don’t soil it for everyone’, was likely to launch next week and would target 18 to 30-year-old men.
Westminster is also set to launch a £40,000 campaign to promote recycling.
An earlier stage, promoting pop-up toilets, won the media relations award at the IPR Local Government Group Excellence Awards two weeks ago (PRWeek, 12 September).