Westminster set for PR push aimed at the ‘three filths’

Westminster City Council is to launch a PR blitz to support the latest stage of its Clean Streets campaign to tackle street grime.

As part of the campaign, comms head Alex Aiken said the council was seeking legal advice on whether to ‘name and shame’ those indulging in the ‘three filths’: publicly vomiting, urinating and excreting.

This latest push will also promote a seven-year deal – signed last month – with cleaning contractor Onyx, worth £32m a year.

Comms officer Ian Farrow said the campaign, called ‘Don’t soil it for everyone’, was likely to launch next week and would target 18 to 30-year-old men.

Westminster is also set to launch a £40,000 campaign to promote recycling.

An earlier stage, promoting pop-up toilets, won the media relations award at the IPR Local Government Group Excellence Awards two weeks ago (PRWeek, 12 September).

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