Actor Jack Osbourne, son of Ozzy, was also there, taking advantage of the free bar for close to 1,000 thirsty hacks and assorted hangers-on, said to have cost over £70,000.
Other ligging celebs included a miserable looking Zoe Ball and Jodie Kidd. The ubiquitous Tara Palmer-Tomkinson also put in an appearance, having first captured the heart of one young consultant from Consolidated Communications, the agency that jointly organised the whole shebang with Big-mouths PR.
But for Virgin Mobile corporate affairs director Steven Day the undisputed stars appear to have been the girls from Mis-teeq. The only downside was the strange lack, late in the day, of the comfy inflatable VM-branded armchairs that most of those present had been lounging on all day. Many journalists now have one adorning their living room.